Free-to-air events, swanky stadium: What HK’s sports push is really about
Participating in sports events – especially when the local representative team gets a good result – boosts the unity of the entire society,...For the Hong Kong audience, seeing our teams compete against the country’s best (like in the National Games) gives them a sense of belonging as a part of the country, but also the sense that Hong Kong is a unique part of our country
(A public-private partnership) can help us bundle sporting events with shopping, dining and cultural tours. By treating sports as a core pillar of our city’s branding, we attract high-spending international visitors
