Counting the cost of digital trust

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AI can also remove foreign accents from callers’ voices, making them sound more like a local representative. Most alarmingly, AI is used to create deepfake voices, images and videos. A scammer can grab as little as 30 seconds of someone talking on YouTube, TikTok or Instagram to create an AI version of that person’s voice. 

Another complaint is that social media companies do not govern the misuse of their algorithms, which prioritise news feeds that reinforce existing interests or beliefs, to amplify inherent biases and promote misinformation, hate and polarisation. The Brexit vote in 2016 leading to Britain’s exit from the EU, and Donald Trump’s election as the president of the United States in 2016, are widely believed to have been aided by bots amplifying biases and misinformation to target undecided voters.