Viewpoint: Why the 2025 Oscars are the most unpredictable in a decade

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Two things to note:

1) the use of AI calls into qn the craft of the actor (Hollywood actress Meryl Streep's ability to master various accents for the roles she played is one of the reasons why she is such an accomplished actress; but now, AI has seemingly made that redundant)

2) Gascon's case is a classic example of how the internet never forgets, where our digital footprints from the past can come back to haunt us -- and even destroy us!

the controversy surrounding the film’s use of artificial intelligence (AI). SAG voters, being members of a union that has fought battles with studios over the use of digital likenesses, might have been especially put off by The Brutalist’s employment of AI to adjust actors’ Hungarian accents and generate architectural drawings. 

Following the early February resurfacing of past social media posts that disparaged Islam and US anti-racism protests by Best Actress nominee Karla Sofia Gascon, Emilia Perez’s initial imposing awards campaign led by Netflix was sent crashing.

The cancellation of Gascon illustrates what happens when a prestigious movie and its all-too-human cast meet social media, a problem that never existed before the arrival of X – formerly Twitter – and other platforms. The debate over AI’s role in film-making also increased scrutiny on The Brutalist, causing a heightened awareness of the technology’s impact on cinema.

Qns:

1. Has digital media made artists worse off? (ACJC Prelim 2024)

2. Assess the view that technology has ruined the arts industry. (TJC Prelim 2024)

3. To what extent should we be concerned with AI developments today? (VJC Prelim 2024)

4. To what extent has technology had a negative impact on the skill levels of people? (Cam. 2010)

5. ‘We should not be afraid of social media.’ Do you agree? (RI 2023 Y5 CT)