Call out greenwashing, crack down on it

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Note the opening with a BANG using an example of greenwashing....

budget carrier Ryanair to stop advertising itself as a “low CO2 emissions airline” as there wasn’t enough evidence to back the claim.

So, what exactly is greenwashing? Simply put, greenwashing is no different from false advertising. It creates the impression of a company that is environmentally friendly when that may not really be the case.

 A famous example is Volkswagen’s “dieselgate” scandal, which broke in 2015, where the auto giant was fined over €30 billion (S$44 billion) for installing software in cars to manipulate emission test results for years.

“Carbon neutral” is a chameleon phrase that changes its meaning depending on the context. Carbon neutrality might mean “We’ve eradicated our carbon emissions entirely”, or “We’ve neutralised our carbon dioxide emissions, but we’ve also increased our emissions of every greenhouse gas except carbon dioxide”. It could also mean “We’ve paid someone else to completely eliminate our carbon emissions”, a controversial practice known as “carbon offset” that has come under the microscope – for good reason.

Businesses worldwide are increasingly leaning on carbon offsets as the primary means to balance out their emissions. By purchasing equivalent amounts of carbon offsets from carbon-offset projects worldwide, these businesses can proudly declare themselves “carbon neutral”, or at least on the path towards it.

[colourful closing BANG!]: Green should be the colour of our conscience, not just a colour of our marketing.

For qns on advertising and greenwashing....