Lionel Messi, Saudi Arabia and deal that paid off for both sides
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shared with his 400 million-plus followers on Instagram
The contract shows that Messi could receive as much as 22.5 million euros (S$32.96 million) over three years for little actual work: a few commercial appearances, a handful of social media posts and some all-expenses-paid vacations to the kingdom with his family and children.
Saudi Arabia’s critics deride the strategy as sportswashing: using sports and sports figures to whitewash the country’s human rights record, its treatment of women, its killing of Washington Post columnist Jamal Khashoggi, and other authoritarian actions...For the past few years, Saudi Arabia has spent billions to take big stakes in professional sports: The purchase of an English Premier League soccer team. Championship boxing matches. A stop in the Formula One auto racing schedule. And, most recently, a brazen incursion into professional golf.
Qns:
1. Consider the view that celebrities are overpaid.
2. Does sport merit the vast sums of money that are spent on it? (Cam. 2010)
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