Eat Less Meat to Save Mother Earth

A good article about how we can cut down carbon emissions-- convert from meat to vegetarian diet. Important statistic mentioned in article: the raising of livestock contributes to greenhouse gases which accounts for 18 percent of all emissions.
1) changing of lifestyle habit by eschewing meat
2) use of campaigns to influence behaviour: "Less Meat=Less Heat"
3) use of celebrity influence: Paul McCartney of the Beatles