Vape sellers targeting the young with devices that can play music, games

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new devices are harder to spot because they do not resemble traditional vapes. Some “smart” models are designed to look like and can be mistaken for everyday items, such as mobile phones.

manufacturers are enticing the young with the “integration of smartphone-like designs and functionalities into vaping devices”.

When a vape looks like a toy and rewards you for using it, it is not just a product – it is a behavioural trap.

A conventional vape just delivers nicotine. These newer devices add in gaming elements – sometimes with full-on video games – that reward the user with points or prizes every time they take a puff.

vapes that looked like highlighters