More firms hushing up their ESG efforts, but Uniqlo is taking the lead in walking the talk

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Uniqlo sees these upcycling initiatives as the foundation of its move towards “circular fashion” – a sustainability push within the fashion industry to operate a closed-loop cycle, reducing wastage and therefore environmental damage.

With consumer awareness about the fashion industry’s role in environmental damage growing, leading to boycotts in some cases, brands are driving initiatives aimed at reducing their environmental impact.

Qn: Examine the view that environmental efforts are futile as long as a materialistic society exists. (JPJC Prelim 2025)