‘How may AI help?’: S’pore firms tap ‘digital humans’ to reach customers, fill manpower gaps

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another digital human, Silvia... at Chinatown MRT station later in 2025. She will support the deaf community by responding to spoken or typed queries in the written word and sign language...Silvia represents another step forward in making public transport more inclusive. She also frees up station staff to focus on more complex assistance and safety matters. 

virtual workers have helped firms struggling to fill service positions

Singaporean celebrity chef Justin Quek is using digital human technology to drive sales for his sauces, dips and pastes business. He hopes to expand into markets such as China and the Middle East. “I don’t speak Mandarin or Arabic but this is me,” Mr Quek said of introductory videos for his business, which are fronted by his avatar.

Qn: To what extent has technology had a negative impact on the skill levels of people? (Cam. 2010)