GE2025: Are video podcasts a new political space to connect with hearts and minds?

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video podcast format lends itself to more candid and tongue-in-cheek conversations and feels more unfiltered, which can help make politicians seem more relatable to voters

Podcasts are more off-the-cuff, which allows the politicians’ personality to really shine

podcasts may level the playing field for opposition politicians with fewer resources, who can gain exposure and reach a diverse range of audiences by appearing on such shows.

even though social media content can change people’s minds about politicians, voting behaviour is shaped by other factors, including political affiliations and the candidates’ credentials

Qns:

1. Consider the view that social media has more influence than politicians. (Cam. 2019)

2. Is modern technology a benefit or threat to democracy?