How the ‘Dubai chocolate’ took over the world

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Note the parallel with Labubu, which became a regional phenomenon in the Asia-Pacific after Blackpink's Lisa posted a pic of herself with a life-sized Labubu on her instagram.....

Note also the role of social influencers....

when the couple opened their online shop Fix – which stands for Freaking Incredible eXperience – in 2022, “we were selling about a bar a week”...Then came the viral TikTok video.

After the couple reluctantly took a fan’s suggestion and sent some chocolate bars to local influencers, content creator Maria Vehera posted an ASMR-style TikTok showing off its snappy shell and cascading pistachio cream, then taking a big, messy bite. It led to a waterfall of orders, Mr Alani said – at least 30,000, which was when the delivery app they were using crashed.

Qn: To what extent has social media influenced financial decisions among people today? (RI Prelim 2024)