Why Taylor Swift’s support could win the race for Kamala Harris

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But US political campaigns court celebrities, not necessarily to change people’s minds but to raise excitement around a candidate and prod people to pay attention to a political race. They’re great for overall political engagement, which is why they also make huge juggernauts in mobilising resources, volunteers and voters.

Just the sheer number of her 283 million Instagram followers she can potentially influence today makes her a formidable cultural force.

For qns on celebrity influence and politics....