Fear and living during the Hungry Ghost Month

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Some believers take part in rituals to pray and intercede for their departed loved ones to ease their suffering in the netherworld. 

So instead of ghosts and hauntings, the festival is, in essence, more about filial piety, remembrance of the dead and charity towards the less fortunate.

Qn: How important is it for people in your society to retain a sense of tradition? (Cam. 2010)