Taylor Swift vs Trump: Can America’s sweetheart move needle for Biden?

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In all, her Eras concert tour is estimated to have added US$5.7 billion to the US economy,

No one doubts Swift’s potential to influence voters. One in two Americans said they are her fans, and she has more than 280 million Instagram followers.

Oprah Winfrey’s endorsement of a largely unknown young black senator from Illinois helped Mr Barack Obama’s 2008 White House campaign. Studies have put her support as being worth over a million votes in the Democratic primary race.

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