The Dark Shadow Shrine

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Wednesday, October 11, 2023

Foreign-language signs, menus in S. Korea spark concerns among locals

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Indiscriminate English signs may have sprouted from a misleading perception that sees foreign languages as more in style than Hangul

In South Korea, a signboard that is not written in Hangul, or Korean alphabet, is considered illegal. Under the law, advertisements, including signboards, that are in a foreign language must have the content written in Hangul as well, “unless there is a compelling reason not to do so”.

The only Korean sign in the restaurant says: “Use a spoon and fork instead of chopsticks to enjoy the food with proper formality.”

“For a moment, I wondered, ‘Am I in Korea?’” 

Qn: Is globalisation to be welcomed or feared today? (Cam. 2019)