Of pride and taste buds: Indonesians flock to local coffee chains due to lower prices, special offerings

Click HERE

They do it because it is cheaper, the offerings cater to local tastes, and there’s a desire to support home-grown businesses.

home-grown coffee chains also have a better appreciation for the varieties of local beans in Indonesia, which customers are increasingly interested in.

Coffee drinkers say there is also an element of patriotism in buying coffee from local chains, which keeps them coming back to support local businesses. “There is pride in Indonesian coffee. The brands have direct connections with the farmers, and this brings with it support for local ecology too,

For qns on globalization eroding local businesses and culture....compare with Singapore's Yakun coffee chain, Old Chang Kee, etc...