Green groups see red over NEA anti-waste social experiment which generated more waste

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Interestingly, sometimes shock therapies actually induce the intended result more effectively, particularly over a longer time. The campaign seems to be like a shock to change consumer behaviour more rapidly and perhaps permanently.

Relate to Qns on how the arts can cause discomfort or shock people....

Qn: 'For the majority of people, the Arts are irrelevant to their daily lives.’ How true is this of your society? (Cam. 2014)