Ditch the long words and keep the readers

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The general rule is this: Keep sentences as short as possible, make every word count, and avoid redundant words and long expressions.

"There was no issue with language," he writes. "However, the points were difficult to follow from one paragraph to the next. It was thus rather unclear how the policy recommendation at the end of the paper was arrived at."

The secret to good writing can be summarised by the three "Fs": facts, flow and flavour. The substance (facts) of a paper must be correct, clear and complete. The arrangement of the points in the paper must be logical (flow) and the tone of the paper (flavour) must be appropriate.

For this, it is important to have a purpose statement in the opening of a paper. This psychologically guides the writer to write in a more focused and purposeful way.

Subheadings should be used to give the reader a sense of the substance in each section, and this substance must not stray from the point. [think of this as the topic sentence]

We write for our audience, not ourselves.