'Rampant' greenwashing by major companies on social media: Harvard report

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the report released during New York's Climate Week found that only one in five "green" car advertisements actually presents a product for sale, while the rest simply promote the brand as green.

Two-thirds of companies' social media posts painted a "green innovation" sheen on their operations, the report found, with automakers generating by far the most compared with airlines and oil and gas firms.

A key feature of the companies' posts was how often they were about their sponsorship of sports events or charity, as opposed to talking about what they sell. "In principle those kinds of activities should be applauded. The issue becomes when corporate philanthropy slips into corporate social responsibility washing, things like greenwashing, sportswashing and wokewashing," 

Tweets by Air France-KLM and Lufthansa promoted their use of biofuel on some routes using the hashtag "SustainableAviationFuel". Those posts omit the fact that such fuels constitute only a tiny fraction of overall fuel used by the industry, and not all experts are yet convinced it can power climate-safe air travel,

For topics on lying and effectiveness of reducing climate change....and business objective of focusing only on profit....