Ukraine crisis moves geopolitics to front of business agenda: Edelman survey

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Today, while people still see the key responsibility of business as contributing to the economy and societies, businesses are adding geopolitics to their list of responsibilities as well.

People are now evaluating where a company operates and what actions it takes in situations of conflict, and there is support for business activism in geopolitics.

Qn: 'Profit should be the sole objective when it comes to doing business.' Discuss.