60% of Singapore's heartland merchants have gone online since digitalisation push in 2020

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Merchants are also trained to use e-payment solutions, and to leverage social media to promote their products and engage customers.

"I had zero digital knowledge so I had to learn everything from scratch, from posting products, taking product images and writing product descriptions," 

A Lazada survey on online shopping habits of consumers in South-east Asia found that 70 per cent of Singaporean respondents consider online shopping integral to their routines, while 85 per cent said that they now spend more online than in physical stores.

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