Abolish or rebrand? South Korea's 'feminist' ministry in crosshairs
In recent years, South Korea's #MeToo generation has mobilised on a host of issues, from legalising abortion to demanding prosecutions for "revenge porn".
This has triggered online backlash against so-called "radical feminism", with young South Korean men bemoaning their own lot - chiefly compulsory military service, from which women are exempt.
Mr Yoon appealed to disgruntled male voters, branding himself an anti-feminist and pledging to abolish the ministry.
"Yoon's administration will do all they can to make us burn to keep our mouths shut, but we don't burn because we are the fire."
<< Home