Social Media -- Political Angle

A good read on the political use of social media....
Note esp:
-open with BANG! using interesting anecdote method, but don't BANG so LONG lah...
-note closing BANG which echoes the opening BANG!
-the excellent point that feedback or impression garnered from social media may not be representative of reality...note the reasons for this phenomenon....
-the other pros and cons of using social media in politics....
-my oft-mentioned rebuttal to the point that social media can help govt reach out to the masses and garner votes....this may NOT be true becos the new media operates in such a way that it preaches only to the converts, i.e. to those who are willing (since it requires u to actively go to their sites to where their info is awaiting u before it has any chance to affect u....in other words, if u do not like that govt, u will not bother to go to their websites to give them a chance to persuade u....even if u r forced to go there, or end up there by accident, u will not believe what u read there...for that matter, u may not even know they have a website....

Sample Qn:
To what extent does social media pose a challenge for governments? (MJC Prelim 2013)