Free-to-air events, swanky stadium: What HK’s sports push is really about

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has a lot to do with boosting the economy and uniting society.

All these achievements serve to ignite people’s interest, encourage them to try more sports themselves, and also provide a solid fan base for mega events

Hong Kong society was left deeply divided after prolonged anti-government protests in 2019.....campaign to promote and develop the city’s sporting sector is in part meant to foster social cohesion, boost morale and strengthen the people’s sense of national identity

Participating in sports events – especially when the local representative team gets a good result – boosts the unity of the entire society,...For the Hong Kong audience, seeing our teams compete against the country’s best (like in the National Games) gives them a sense of belonging as a part of the country, but also the sense that Hong Kong is a unique part of our country

(A public-private partnership) can help us bundle sporting events with shopping, dining and cultural tours. By treating sports as a core pillar of our city’s branding, we attract high-spending international visitors

Qn: Does sport merit the vast sums of money that are spent on it? (Cam. 2010)