India introduces new guidelines to curb greenwashing

Click HERE

“Greenwashing” refers to tactics companies use to make false eco-friendly claims or exaggerate the environmental benefits of their products and services to increase sales while downplaying or concealing their harmful attributes.

consumers’ understanding of what qualifies as “green” or “eco-friendly” can differ from that of manufacturers, creating a gap where vague claims by advertisers can exaggerate the environmental benefits of a product or service. 

retail chains Kohl’s and Walmart for marketing rayon fabric as bamboo

uncovered 20,000 tonnes of “fake organic cotton” in India, with substantial evidence of “systematic fraud and abuse” of the government’s certification system for organic cotton.

Qn: 'Technology has given us a false sense of hope in solving problems. To what extent is this true? (RI Prelim 2024)