Online ‘likes’ for toxic social media posts prompt more and more hateful messages

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there is a different reason people post hate: to get attention and garner social approval from like-minded social media users. It’s a social activity. It’s exhilarating to be the nastiest or snarkiest and to get lots of thumbs-ups or hearts.

When posters’ toxic tweets got an unusually high number of “likes” from other users, subsequent messages were even more toxic. The more their messages were retweeted by others, the more posters doubled down with more extreme hate.

For qns on how social media spreads hate....

Qn: 'Technology divides instead of unites people.' Comment.