How artificial intelligence will transform fame

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Note opening with a BANG using listing of examples:

Hollywood had been at a standstill for half the year, until studios agreed on Nov 8 to offer striking stars protection from robotic rivals. Living artistes were nudged down this week’s music charts by a dead Beatle, resurrected by AI. Actors like Scarlett Johansson and authors like John Grisham are suing tech firms over the unauthorised use of their image and words.

In a sea of choice, audiences rely more on recommendations, both algorithmic and human, which funnel them towards the most popular content. AI promises even more choice, and thus even higher search costs for audiences, who will continue to gravitate to the handful of stars at the top.

AI-powered dubbing is already allowing actors and podcasters to speak to foreign audiences instantly and in their own voice. It will soon be standard for video to be edited so that their lips match the new language, too. In-demand actors may get more work because AI removes the perennial Hollywood problem of crowded schedules, allowing stars to perform alongside each other while not being together at all. Digital Botox will increase actors’ shelf life and even enable them to perform posthumously. Disney has acquired the rights to the voice of James Earl Jones, 92, so that Darth Vader can scare children for generations to come.

Sport, perhaps the most AI-proof, flesh-and-bones spectacle there is, has seen its value to media companies soar in recent years (meanwhile, no one watches computer-powered chess, though its best players could beat any human)

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