Britain bans Shell, Repsol and Petronas ‘greenwashing’ ads

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Earlier, a TV commercial that ran in September for Malaysian oil major Petronas said it was “enriching lives for a sustainable future”, but the ASA said the ad failed to mention the company’s significant carbon emissions and gave the misleading impression that Petronas was already having a positive environmental impact. 

Shell was dinged by the ASA for a poster, YouTube video and TV commercial that ran in June 2022, all of which used the phrase “cleaner energy”. The regulator said the ads were misleading because they elided the fact that the “vast majority” of Shell’s activities relate to oil and gas.

“Not because what they were saying in the ads was untrue in and of themselves, but because of what they weren’t saying.”

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