In China, bragging about your wealth can get you censored

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Chinese authorities have declared war on content deemed to be flaunting wealth, amid sweeping calls by Chinese President Xi Jinping to combat inequality.

Financial regulators have cracked down on the country's tech giants, extracting pledges of loyalty and hefty donations.

"We will strengthen our management and increase the power of our crackdown, to make Internet platforms feel there is a sword above their heads

Inequality in China is vast. One per cent of Chinese own 31 per cent of the country's wealth, according to Credit Suisse Research Institute.