Why is it OK to be mean to the ugly?

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beautiful people are described as trustworthy, competent, friendly, likable and intelligent, while ugly people get the opposite labels. This is a version of the halo effect.

Over the past few decades, social media, the meritocracy and celebrity culture have fused to form a modern culture that is almost pagan in its values. That is, it places tremendous emphasis on competitive display, personal achievement and the idea that physical beauty is an external sign of moral beauty and overall worth.

This ethos underlies many athletic shoe and gym ads, which hold up heroes in whom physical endowments and moral goodness are one. 

Qn: To what extent are people judged more by their physical appearance than by their abilities? (Cam. 2017)