Paralympian is Lancome's new face
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See also commentary article on the above HERE:
Yip Pin Xiu, the cosmetics star: What a beautiful notion
(If can't access above link on commentary article, click HERE)
Paralympian swimmer Yip Pin Xiu is the latest face of French cosmetics house Lancome, becoming the first person with a disability to be featured in its advertising campaign here....this is the first time they have seen a major beauty company engage a brand ambassador with a disability to front its advertisements here.
At the age of 16, Ms Yip won Singapore's first gold medal at the Beijing Paralympics in 2008. She now has four Paralympic medals - three gold and one silver.
"It's rare to see a person with a disability in a beauty ad. However, I think more people are starting to look beyond the disability and truly see someone for who they are,"
It's very uncommon for brands in Singapore and Asia to feature someone with a disability."
"The universal definition (of beauty) is that you must have a perfect face and body and not have any blemish,"
Beauty is the subject at hand because Yip is helping redefine it with Lancome. Beauty, after all, is Lancome's business and by signing a disabled swimmer, this maker of cosmetics is suggesting that even brands can help us expand traditional boundaries.
perhaps this advertisement will provoke discussion on role models, on those we wish to admire in a society and hold up as worth emulating. In sport the classical hero who uses his sculpted body to overcome rivals will always endure, but there is a growing space for the classy hero who overcomes her body to sculpt success.
if we wish to exist in a grown-up world, then prejudice needs to be dismantled and inclusion has to be demonstrated. Piece by piece, act by act. When Nike recently signed Justin Gallegos, the runner who has cerebral palsy and who finished a half-marathon in 2hr 3min, it sent us a message: Sport belongs to everybody and talent lives in every body.
See also commentary article on the above HERE:
Yip Pin Xiu, the cosmetics star: What a beautiful notion
(If can't access above link on commentary article, click HERE)
Paralympian swimmer Yip Pin Xiu is the latest face of French cosmetics house Lancome, becoming the first person with a disability to be featured in its advertising campaign here....this is the first time they have seen a major beauty company engage a brand ambassador with a disability to front its advertisements here.
At the age of 16, Ms Yip won Singapore's first gold medal at the Beijing Paralympics in 2008. She now has four Paralympic medals - three gold and one silver.
"It's rare to see a person with a disability in a beauty ad. However, I think more people are starting to look beyond the disability and truly see someone for who they are,"
It's very uncommon for brands in Singapore and Asia to feature someone with a disability."
"The universal definition (of beauty) is that you must have a perfect face and body and not have any blemish,"
Beauty is the subject at hand because Yip is helping redefine it with Lancome. Beauty, after all, is Lancome's business and by signing a disabled swimmer, this maker of cosmetics is suggesting that even brands can help us expand traditional boundaries.
perhaps this advertisement will provoke discussion on role models, on those we wish to admire in a society and hold up as worth emulating. In sport the classical hero who uses his sculpted body to overcome rivals will always endure, but there is a growing space for the classy hero who overcomes her body to sculpt success.
if we wish to exist in a grown-up world, then prejudice needs to be dismantled and inclusion has to be demonstrated. Piece by piece, act by act. When Nike recently signed Justin Gallegos, the runner who has cerebral palsy and who finished a half-marathon in 2hr 3min, it sent us a message: Sport belongs to everybody and talent lives in every body.
Qns:
1. What
is your idea of beauty? Describe some people, places or objects that you
consider to be beautiful. (Cam. 'O' lvl Specimen Paper)
2. Assess the view that
attempts to combat discrimination can never be truly effective. (DHS Prelim 2018)
posted by Dark Shadow | 5:32 PM
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