Waking up to social influencers

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The famous question goes: If a tree falls in a forest but no one's there to hear it, did it really fall?....Now the question some ministries seem to be grappling with is: If a policy is announced but no influencer posts about it, was it really announced?

if u recall my argument about how the reach of social media is only as good as the user's willnigness to go there to receive and get imapcted by the info waiting for him, then this article provides a good rebuttal to this.....coz this willingness can be made a 'guarantee' with the help of social influencers. Under normal circumstances, netizens will not bother to go read the info on a partiocular website, but they WILL if they follow the social influencers online, just like the way celebrity influence works.

The example to u want to retain is the recent on in the above article about how the govt rope in social influencers to stir interest and awareness about the upcoming national budget that is going to be debated in parliament.

Any party that wants to reach out to people, esp young people, cannot miss out on the impact of social media...which is why govt, businesses, etc are jumping on the bandwagon...but note the limitation that you might be able to create awareness, but whether u will create interest may still b a question mark...

Qn: "Social media is a waste of time." Do you agree?