Insurer expresses regret over 'retirement' stunt

Click HERE
here's another link on the background: sorry-seems-to-be-the-hardest-word-for-rebecca-lim

You can use this to argue bad publicity for both NTUC and Rebecca Lim as their reputation is tarnished and popularity dips....pple lose trust in them.....but on the flip side, it need not be bad publicity as:
-at least Rebecca is still on the radar on the media....for any celebrity, bad news is better than no news...
-the controversy creates curiosity and awareness of the need to plan for retirement early...


Qn: ‘There is no such thing as bad publicity.’ To what extent is this true? (Cam. 2015)

Cambridge Qns on Advertising:

1)     Advertisements are often entertaining but they are rarely affect consumer choice. Is this your experience? (2007)

2)     Advertising encourages a desire for products which people do not actually need. Discuss. (2004)

3)     Should advertising be restricted in any way? (2001)

4)     Discuss the various methods of advertising and their effectiveness. (1983)