Shaolin temple abbot rejects 'CEO monk' nickname

Useful example of commercialization of culture. Don't get me wrong. Nothing wrong with exploiting culture for money, as most countries are doing it to attract tourists, but this one here seems to have crossed the line. Even as we exploit our culture for financial benefits, care must e taken not to distort the culture, and proper respect must be accorded to retain its dignity. See my own experience HERE in my japan trip in 2013:

Qn:  How important is it for people in your society to retain a sense of tradition? (Cam. 2010)