The Dark Shadow Shrine

embrace the darkness; that you may see the light nestled within it......

Saturday, July 20, 2013

Business with a Heart

Social Enterprise
Social Responsibility
Corporate Social Responsibility
Business with a Heart

Do the above terms still ring a bell? refer to these previous postings: Link 1 ; Link 2
 I happened to be having coffee with a friend this afternoon at this café that featured this big sign below. The café employs autistic people as waiters to provide them with a livelihood, resulting in an 'inclusive quality workforce'. This is an example of the increasing trend in business that embrace not just the profit motive, but also the 'give back to society' philosophy. Of course, this latter is good for their branding and can contribute to their profits too by making their business more popular.

Sample Qn:
Should doing business only be about making profits?